Brand Manager – Asian Beauty

Brand Manager

Company: Chalhoub Group
Job Title: Brand Manager – Asian Beauty
Department: Retail & Distribution
Location: Dubai, United Arab Emirates
Job Type: Full Time
Industry: Beauty, Luxury Retail & FMCG

Job Overview

Chalhoub Group is seeking a commercially driven Brand Manager – Asian Beauty to manage and expand a portfolio of Asian beauty brands across the GCC region.

The successful candidate will oversee brands within the skincare and haircare categories, taking responsibility for commercial performance, regional planning, marketing execution, and growth across different markets and sales channels.

This position is ideal for an experienced beauty or FMCG professional who combines commercial expertise and analytical skills with creativity, adaptability, and a strong understanding of consumer trends.

Key Responsibilities

  • Manage the commercial performance and growth of the assigned Asian Beauty brand portfolio across GCC markets.
  • Develop regional go-to-market strategies based on global brand objectives and local market conditions.
  • Prepare annual business plans, sales forecasts, targets, and budgets.
  • Track key performance indicators and identify areas requiring improvement.
  • Develop action plans to address sales and performance gaps.
  • Coordinate regional launches, product introductions, promotional activities, and below-the-line campaigns.
  • Manage advertising and promotion budgets with a focus on measurable commercial results.
  • Study sales data, consumer behaviour, shopper insights, and retail trends to identify growth opportunities.
  • Work with key account teams and retail partners to improve brand performance.
  • Support brand execution across physical stores, e-commerce platforms, and online marketplaces.
  • Ensure effective merchandising, visual execution, in-store activities, and gift-with-purchase initiatives.
  • Maintain productive relationships with global brand owners, local teams, retailers, and other business stakeholders.
  • Identify opportunities to expand established brands and develop promising new products within the portfolio.
  • Collaborate with supply chain and other internal teams to ensure smooth brand operations.

Candidate Requirements

Applicants should ideally have 6–8 years of relevant professional experience in beauty, FMCG, consumer products, or a comparable fast-moving industry.

The preferred candidate should have:

  • Strong knowledge of the beauty and personal care industry.
  • Experience in skincare and/or haircare categories.
  • Exposure to Asian Beauty, K-Beauty, J-Beauty, or C-Beauty is an advantage.
  • Strong commercial understanding of sales planning, forecasting, budgeting, and performance management.
  • Experience managing brands through multiple sales channels.
  • Knowledge of retail, e-commerce, and marketplace environments.
  • Previous experience working in GCC or regional markets is highly desirable.
  • Strong analytical and problem-solving abilities.
  • Ability to use commercial data to identify weaknesses and potential growth areas.
  • Excellent communication, stakeholder management, and influencing skills.
  • Strong relationship-building capabilities.
  • A proactive and entrepreneurial approach to business.
  • Ability to work independently, take initiative, and turn ideas into practical results.
  • A balance of commercial discipline, creativity, and strategic thinking.

About Chalhoub Group

Chalhoub Group is a major luxury retail and distribution organisation in the Middle East, with operations covering beauty, fashion, jewellery, watches, eyewear, and lifestyle products.

The Group operates across multiple markets and combines physical retail with digital platforms to create integrated customer experiences. It also places emphasis on innovation, sustainability, diversity, employee development, and new business opportunities.

Employee Benefits

Employees may have access to a range of benefits and professional development opportunities, including:

  • Healthcare support.
  • Child education contributions.
  • Flexible and remote working policies, where applicable.
  • Employee discounts.
  • Learning and development opportunities.
  • Internal career mobility.
  • Exposure to different projects and assignments.
  • Opportunities to develop a long-term career within the Group.

Application Information

Candidates interested in the Brand Manager – Asian Beauty position should submit their application through the employer’s official careers platform and ensure their CV highlights relevant beauty, FMCG, commercial, brand management, and GCC market experience.

Important Note About the Application Process

Applicants should complete assessments and interviews independently. The employer states that candidates should not use generative AI tools to assist with assessments or interviews, as the recruitment process is intended to evaluate each applicant’s own skills, reasoning, and approach.

Chalhoub Group is an equal-opportunity employer and welcomes applications from candidates with diverse backgrounds, experiences, abilities, and perspectives.

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